The Mexican beauty influencer who was executed on a livestream in Mexico had allegedly dated a cartel hitman. The 23-year-old Valeria Marquez was shot and killed during a livestream this week. According to local reports, cartel leader ‘Doble R’ got mad that Marquez was getting expensive gifts from her followers, so he decided to execute her.
Marquez was working inside Blossom The Beauty Lounge when the attack happened.
She was livestreaming on TikTok at the time. In the video, she is seen sitting at a table, holding a stuffed pink pig toy, and is heard saying, “He is coming.”
A man’s voice in the background then asks, “Hi, are you Valeria?” to which she replies, “Yes.”
At that moment, she turns off the microphone, and seconds later, she is shot dead. The man whose voice was previously heard is not visible in the video.
According to reports, the man who shot her then hopped onto a motorbike and fled.
Doble R is a member of the violent Jalisco Nueva Generacion cartel. The cartel leader is also accused of killing a Venezuelan model in 2012, who was found in a sewage canal.