The government has announced a 30-day suspension of all gambling advertisements across all media platforms, effective immediately. In a press statement the Betting Control and Licensing Board (BCLB), says the move comes amid growing concerns over the rapid spread of gambling and its negative social effects, especially on minors.
Chairperson Dr. Jane Mwikali Makau has highlighted the misuse of advertising to portray gambling as a fast-track investment opportunity, warning of its devastating effects on individuals, families, and the broader community.
”The erroneous depiction occasions adverse socioeconomic consequences, with devastating effects on individuals, families, and the broader community. Of particular concern is the rampant airing of gambling advertisements during the watershed period (5:00 am to 10:00 pm), thereby exposing vulnerable members of the population, particularly minors, who are gradually drawn into gambling-related addiction.” read the statement
The suspension covers all licensed gambling operators and bans advertisements across television, radio, social media, print, outdoor billboards, SMS, email campaigns, and celebrity endorsements.
Makau said, ”The gambling activities include betting, gaming, lottery prize competitions, and all related promotional undertakings.”
During the ban, all gambling ads must be submitted to the Kenya Film Classification Board for approval in compliance with the Film and Stage Plays Act. Operators are also expected to adhere strictly to existing laws and implement responsible gambling practices.
In addition to the ad suspension, the government has established a Multi-Agency Enforcement Team to develop strategies and policies that support responsible gambling. The team includes representatives from the Ministry of Interior, the Attorney General’s office, Communications Authority of Kenya, Kenya Revenue Authority, Directorate of Criminal Investigations, Kenya Film Classification Board, Media Council of Kenya, Financial Reporting Centre, and the BCLB.
BCLB also urged the National Assembly to fast-track the Gambling Control Bill, which aims to strengthen regulatory powers. Meanwhile, the Communications Authority has been tasked with shutting down unlicensed foreign gambling websites.
